South African content producers can now join YouTube’s NextUp class in 2021 – here’s how


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  • YouTube NextUp is a contest where winners can participate in a 5-day Creator Camp.
  • This event includes classes in production, editing and audience development, with lectures hosted by successful YouTubers.
  • Each content creator will also receive a production kit with equipment valued at $ 1,000 (Rand 14,500).
  • Registration for the NextUp class of 2021 opened on Thursday for YouTubers from South Africa and Nigeria.
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South African content producers have the chance to participate in YouTube NextUp, a competition that offers training, workshops and a video production kit valued at $ 1,000 (R14,500).

YouTube NextUp started a decade ago, in order to discover and cultivate new talent through a Creator Camp. Kwangsook “Maangchi” Kim was one of the young YouTubers selected for the inaugural course and now has over 5.6 million subscribers. listening to korean cooking lessons.

Since then, YouTube channels like ASAPScience (9.7 million subscribers), Laura in the kitchen (3.8 million subscribers) and Ingrid Nilsen (3.5 million subscribers) have all gone through the NextUp program.

The list of successful YouTube NextUp alumni is long, with the competition expanding to countries in South America, the Middle East, Asia and North Africa in recent years. Now the competition has arrived in South Africa.

Earlier this week, Google announced that the YouTube NextUp Class of 2021 would select 20 finalists from Nigeria and South Africa. These finalists will take part in a 5-day virtual event starting on November 8.

The event features courses in production, editing and audience development that have been designed by content specialists. Educational workshops and lectures will be led by successful YouTube content creators. Each of the 20 finalists will also receive a production kit valued at $ 1,000 (R14,500).

Support from the YouTube content team will continue for at least three months after the event, providing additional guidance and assistance to the NextUp class of 2021.

Apply for YouTube NextUp in South Africa

To be eligible for the NextUp competition, participants must answer a specific set of criteria related to their YouTube activity. The first and most obvious requirement is to have a YouTube channel, with monetization enabled.

This YouTube channel must have between 10,000 and 100,000 subscribers as of the date of entry and must be “in good standing”. Channels subject to copyright notices or YouTube terms of service violations will not be considered.

The channel must also be active, with at least two videos uploaded within 90 days of entry.

Submission must include three short, motivational essays – no longer than 200 words each – answering the following questions in English:

  • Why did you participate in the contest and what sets your channel apart?
  • How do you plan to take your channel to the next level in the next year or so?
  • What areas of improvement (e.g. production skills, content strategy, business development) will you work on if you are selected as a Winner to participate in the Creator Camp?

All submissions must be received by October 8, with winners announced on October 21.

(Compiled by Luke Daniel)

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