Kwese TV, local content producers speak

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MUTARE – Local content producers, videographers and musicians have praised the satellite TV, Kwese TV, which recently started broadcasting in Zimbabwe.

An instant investigation by this writer in the eastern border town reveals that Kwese TV should provide a platform for content creators who have been affected by piracy.

Local content producer Kamo Phuti told this writer that the introduction of Kwese TV in Zimbabwe will bring positive development in the artistic fraternity.

“The coming of Kwese TV is a laudable initiative for my fellow independent producers and myself. I think it will create a platform for us to showcase our content in the long run,” said Phuti.

Multichoice, the service provider of DSTV is known for popularizing South African and Nigerian movies and music videos at the expense of other countries like Zimbabwe.

Whether the latter will follow in the paths of the former has been the subject of a major debate among videographers, content producers and musicians in the eastern border town in recent weeks.

“I believe that sourcing content regionally and locally exposes us, the local content producers, to meaningful completion and therefore boosts our creativity and the quality of our content,” said Phuti.

He stated that it is very important for Kwese TV to equally and fairly welcome all local independent producers in their commissioning exercise.

Local gospel singer Sandra Rangarirai Chirenje, known as Sandra “OG” Chirenje, said Kwese TV brought a new era to the industry.

“The introduction of Kwese TV has been met with mixed feelings in the industry, but Kwese TV will uplift and support us because it is ours. It is the start of a new era,” Chirenje said. .

Content producers urged Kwese TV to use a holistic approach when starting to search for local content, which involves reaching out to content producers in the most remote parts of the country, because that’s where it is. talents but there is a lack of exposure.

Kwese TV, owned by telecommunications magnet Strive Masiiwa’s Econet outlet and partner Dr Dish (Private) Limited, began broadcasting in Zimbabwe two months ago after a legal challenge with the Broadcasting Authority of Zimbabwe (BAZ).


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