By Sukant Deepak
Chandigarh, Sep 27 (SocialNews.XYZ) “All the media of my generation must know me. After all, I was the most hated,” smiles film producer Rahul Mittra, who launched the initiative in a major newspaper where the editorial spaces of the publication were monetized for brand mentions. In his long career as a scribe, marketer, brand expert, film producer and director, Mittra says the film industry is what gives him the best high.
Producing movies like ‘Saheb, Biwi Aur Gangster’, ‘Saheb, Biwi Aur Gangster Returns’, ‘Bullett Raja’, ‘Revolver Rani’, ‘Sarkar 3’, ‘Saheb, Biwi Aur Gangster 3’, ‘Cabaret’ and recently ‘Torbaaz’, starring Sanjay Dutt, Mitra points out that his advantage has been his eye for good content.
“Anyway, if you have a solid story, a big part of the battle is won. When I started, the cinematic landscape was riddled with stories and NRI stars. Huge sets and locations foreigners were important ingredients in making any film appealing to a I’m grateful we were able to break that mold with ‘Saheb, Biwi Aur Gangster,'” he told IANS on the sidelines of the Valley International Film Festival. of the Indus in the city.
Releasing “Torbaaz” on OTT, long before the pandemic hit, after which many producers were forced to switch to digital medium, Mittra is quite pleased with the reception of the film and the profits it has made.
“Over the past nine months, I have developed three stories mainly for OTT. This includes a big political thriller,” says the producer, who is brand advisor for Arunachal Pradesh state and also provides advice to several film festivals.
For him, the role of the producer does not begin and end with pumping money.
“I get involved in all departments – from writing, location scouting, casting to marketing. By the way, I also act in several films.”
Glad that more Tier 2 cities are hosting film festivals, he believes it not only inspires budding filmmakers, but also gives directors, producers and actors the chance to connect with a diverse audience.
“They’re a perfect platform that brings audiences together with creators, filling a lot of gaps.”
Even though crime thrillers have dominated digital media for the past two decades, Mittra believes no trend will survive if audiences feel they’ve had enough.
“Remember, the remote control is very powerful. And it’s in the hands of the public. I’ve always believed that rooted stories – that brag about being honest would do well. The intent of the creators should be crystal clear and they can’t afford to take the audience for granted. The audience is too smart for that,” concludes Mittra.
(Sukant Deepak can be contacted at [email protected])