Award-winning branded entertainment studio, BARK BARK, (barkbark.com) is excited to announce formal strategic partnerships with many of the industry’s leading content creators in broadcast and digital entertainment.
Some of BARK BARK’s newly announced content partners include Cineflix Productions (PROPERTY BROTHERS, AMERICAN PICKERS, FOOD FACTORY, STYLE FACTORY), Den of Thieves (THE VMAS, IHEARTRADIO AWARDS, THE GONG SHOW), Hazy Mills Productions (GRIMM, HOLLYWOOD GAME NIGHT, HOT IN CLEVELAND, THE HISTORY OF COMEDY), Jane Street Entertainment, (HACHETÃ, RACHAEL VS GUY CELEBRITY COOK-OFF, SWEET GENIUS), Monami Entertainment (LOVE & HIP HOP, ARGENT. POWER. RESPECT., LEAVE STEVIE, MICHELLE MY LIFE), North South Productions (IMPRACTICAL JOKERS, SAY YES TO THE DRESS ATLANTA), Nuyorican Productions (WORLD OF DANCE, THE FOSTERS, SHADES OF BLUE) and Pilgrim Media Group (THE RUNNER, FAST & LOUD, WICKED TUNA, GHOST CHASSEURS , WELCOME TO SWEETIE PIE’S).
BARK BARK’s track record in marketing content delivery now encompasses a powerful network of partners that span all entertainment genres and demographics with global impact and multiplatform reach. This growing alliance of experts unites development, production, marketing and digital teams with a single point of service through BARK BARK to drive entertainment initiatives and achieve measurable results.
Brian Tolleson, former Director of MTVN and Head of Content at BARK BARK, explains: âContent marketing and ‘branded content’ have unfortunately become buzzwords which is a shame because we have this effective medium for us. connect deeply with consumers in our over-stimulated world. . “
Tolleson, keen to avoid the hype, continues himself, âWe’re definitely not the only team delivering branded content, and branded content isn’t a new trend; in fact, this is how the very origins of broadcasting and digital entertainment were funded. But as brands and agencies create internal content teams that can’t always be gender experts, and every marketer struggles with the process and access to create effective content, here we are. with a powerful and proven solution for any advertiser.
Working hand in hand with marketers, distributors and its new collaborative partnerships, BARK BARK’s multi-office studio is able to provide expertise on an intensified scale with the world’s leading content creators who authentically reach millions of viewers every day.
Pilgrim Media Group CEO Craig Piligian said, âWe have been fortunate at Pilgrim to continue to create and produce a wide range of compelling content across multiple genres for a range of networks. Still, it’s a tough time in our business as audiences have more choices than ever before and more ways to consume their favorite content, so alliances with brand experts like BARK BARK become an essential part of the package.
âA successful brand partnership is the holy grail for producers as we all work to attract viewers transitioning to new platforms for their entertainment,â notes Charles Tremayne, president of Cineflix Productions. âAt Cineflix, we are delighted to partner with the BARK BARK team who truly understand these relationships so that we can use our expertise in transactional, factual and lifestyle programming to produce first-class entertainment that reflects the brand images of our clients.
Fostering diversity with its partners is a key objective for BARK BARK, which has been a certified diversified supplier for more than 10 years. âAmong our partners, we’ve brought together an incredible range of genres and voices, from lifestyle to game shows, from action-packed documentaries to scripted dramas. We have hired successful creators who run women-owned and minority-owned businesses. Diversity is crucial as we work with our clients to deliver and activate global audiences. “
For over a decade, BARK BARK has produced branded content and managed the translation gap between marketers and content creators for broadcast, digital, social media and virtual reality / augmented reality, but is not involved in the distribution or the media side of the equation. This, according to Tolleson, is most effective in the hands of customers.
âThe majority of brands, agencies, media agencies and distributors are wise experts in targeting their consumers, their audiences, even if these audiences are constantly on the move,â concludes Tolleson. âWe are not in competition in the placement, distribution or purchase of media. To get this right is his own full time job. Where we excel is in partnering with media, marketing, agency and creative teams to activate their consumer insight and deliver the effective and entertaining content needed to get target audiences into action.
With offices in Los Angeles, New York and Atlanta, BARK BARK works nationally and internationally for clients around the world. Learn more about barkbark.com/partners.