TRAINING IN PUBLISHING
The Scottish Publishers Association's Training in Publishing Programme is tailor-made to meet the demands of an ever-changing publishing industry. A wide range of tutors, chosen for their experience and presentation skills, provide delegates with expert tuition, information and a foundation upon which to build a successful publishing career or business.
If you would like to receive information on future training courses at the SPA please click here.
FUNDING
Prices for courses have been kept as low as possible to give value, opportunity and access.
BTBS, the book trade charity offers funding to people who have worked in publishing or bookselling but are currently unemployed. For further details contact BTBS on 0808 100 2304.
IN-HOUSE TRAINING
The Scottish Publishers Association can also provide exclusive in-house training courses. Please contact
enquiries@publishingscotland.org for further information.
 Making Book Covers Work
Date: 21st May 2008
Tutor: A cover designer and leading booksellers
Price: £95 plus VAT (SPA Member)
£110 plus VAT (Non-member)
A successful book cover works on several levels: fulfilling the requirements of retailers, media and book buyers. This half-day (9.30am to 1pm) seminar will give you valuable tips on creating the most effective covers you can.
In competitive markets, design matters. Book covers and jackets are becoming increasingly important in securing sales whatever your market. This informal seminar will examine what makes a good cover, and what makes a good cover commercially successful. A panel including a designer and bookshop buyers will provide insights on the impact of cover designs. The seminar will include a session where the experts will give their opinion on book covers – so bring along a work in progress and really get the benefit of this valuable feedback.
Discussion will include:
• Jacket/cover function
• Commercial design and branding
• What makes a good cover?
• Influencing the trade buyer and consumer
• Thinking about your market
For enquiries or to book a place, email: enquiries@publishingscotland.org |
Grammar Refresher
Date: 3rd June 2008
Tutor: Rachel Maund
Price: £195 plus VAT (SPA Member)
£225 plus VAT (Non-member)
Do you struggle with apostrophes? Are you confident when to use ‘licence’ and when ‘license’? And just how acceptable is it to split the infinitive – always assuming you can recognise one? This course for anyone involved in copywriting is specially designed to look at the common pitfalls and contentious issues of grammar, punctuation and spelling. It provides guidance on what’s right and what’s wrong and where it’s generally acceptable to bend the rules. Discussion and exercises will include: • does ‘good English’ have to follow grammatical rules? • which rules can be broken in the interests of ‘plain English’? • what exactly is a split infinitive? • rules your readers are most likely to care about • avoid spelling and punctuation pitfalls • British English, American English – and house style.
For enquiries or to book a place, email: enquiries@publishingscotland.org |
E-marketing
Date: 4th June 2008
Tutor: Rachel Maund
Price: £195 plus VAT (SPA Member)
£225 plus VAT (Non-member)
The almost limitless potential of e-marketing can be overwhelming. How do you begin to decide what’s manageable and integrate it within your other marketing activities? Emphatically not a course for ‘techies’, this workshop will not tell you how to build your own website but will help you to build web marketing naturally into your marketing plans and to feel more confident about realistic options available to you. Discussion and practical exercises will include: • making the most of your company's website (and others too) in marketing • the e-marketing mix: integrating the web into marketing plans (including author and association marketing, online review media, blogs and much more) • e-alerts, RSS feeds, textbook websites … adding value to journal and academic marketing • emailings and newsletters – mailing lists, copywriting • HTML vs. text-only format • spam filters and the Data Protection Act • viral marketing • e-marketing management issues • round-up of statistics available, great sources of information, and the latest topical issues.
For enquiries or to book a place, email: enquiries@publishingscotland.org |
Basic Proofreading **EXTRA DATE**
Date: 18th June 2008
Tutor: Barbara Horn
Price: £195 plus VAT (SPA Member)
£225 plus VAT (Non-member)
This popular course is one of the best routes to becoming a confident and accurate proofreader. Through expert tuition and effective, well-structured exercises you will come to understand the job of the proofreader and learn many of the basic skills. This popular course does not require previous experience and will benefit anyone wishing to undertake or develop a career in proofreading. All delegates will be provided with the British Standards Institution Marks for Copy Preparation and Proof Correction. Discussion will cover: • the role of the proofreader • basic vocabulary • house style • the BS symbols and how to use them • types of proofs • understanding the editor’s marks.
For enquiries or to book a place, email: enquiries@publishingscotland.org |
Basic Proofreading (June) **FULLY BOOKED**
Date: 19th June 2008
Tutor: Barbara Horn
Price: £195 plus VAT (SPA Member)
£225 plus VAT (Non-member)
This popular course is one of the best routes to becoming a confident and accurate proofreader. Through expert tuition and effective, well-structured exercises you will come to understand the job of the proofreader and learn many of the basic skills. This popular course does not require previous experience and will benefit anyone wishing to undertake or develop a career in proofreading. All delegates will be provided with the British Standards Institution Marks for Copy Preparation and Proof Correction. Discussion will cover: • the role of the proofreader • basic vocabulary • house style • the BS symbols and how to use them • types of proofs • understanding the editor’s marks.
For enquiries or to book a place, email: enquiries@publishingscotland.org |
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